THE skills and expertise of students from Duchy College are being put to the test, as they have been tasked to produce a development strategy for the UK’s biggest agricultural show.

The Royal Three Counties Show, which is held near the Malvern Hills in Worcestershire every year, has one of the largest collections of cattle and equine displays in the country.

The students, who are working towards a BSc in Rural Business Management, travelled to Malvern to meet with the chief executive Ken Nottage and his team of senior managers in order to produce a development strategy for the future of the event.

Paul Ward, from Duchy College Rural Business School, travelled with them.

He said: ‘Students were offered the chance of putting their stamp on one of England’s finest agricultural shows, including England’s largest livestock and equine show, as part of a competition to raise the show’s profile in the industry, increase visitor numbers and attract more sponsors. They are carrying this out as a key part of their marketing module and three groups of Duchy students will be competing against students from other universities and colleges.’

Following a very open and frank introductory session the group were given a guided tour of the showground and facilities. The students were then treated to a working lunch followed by a chance to question the senior management team in depth about all aspects of their operations.

Paul continued: ‘The students are to be commended on the work they have put in at this stage, but it means that the management team at the Three Counties Show have very high expectations, so we will support our students to make a lasting impression.’

Dr Jurie Intachat, course manager and HE team lead for rural business, countryside and horticulture, said: ‘This is an excellent opportunity for our students, allowing them to carry out their studies within a real industry setting.’